Royal Enfield Bikes

Royal Enfield is one of the oldest surviving motorcycle manufacturers in the world. It was known for its old school styling and played a big role in World War. In 1994, Eicher Motors acquired Royal Enfield and started working on an entirely new line-up of motorcycles. While the company continued to make classic and old-school motorcycles till 2017, its brand new portfolio started coming up in 2017 and that helped the brand bring in a lot more buyers into the brand – in India as well as abroad.

Currently, Royal Enfield sells motorcycles in three primary segments – 350cc, 450cc and 650cc. In the 350cc segment, the company is selling a total of four different motorcycles and this number will increase in a few months. On the other hand, the 450cc class is new for the company and there will be at least half a dozen more bikes that the company will launch in the next few years. Royal Enfield is an extremely strong line-up in the 650cc range, and there’s high chance of more bikes to be launched here. 

The main reasons Royal Enfield is doing so well in India is due to its brand image and what that brand stands for. All Royal Enfield bikes have a character that is completely different from the bikes that are sold in India. The combination of modern retro styling, an engine with good torque and lots of brand value makes Royal Enfield one of the best motorcycle brands in the world. Even though the company has stuck to its heritage, it has adopted a lot of new and modern technologies. It is one of the few companies to introduce a full-colour TFT instrument cluster on an adventure bike. Plus, this screen also supports Google Maps with navigation and traffic detail. These new features are likely to make their way to more motorcycles in the future.

Royal Enfield also has plans to launch electric motorcycles. For now, there is not concrete details on this, but the first electric RE is likely to come in 2027.

Updated on 19th June, 2024.