Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterised by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Scrambler, Streetfighter and Superbike.
These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in over 80 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America.
Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.
The motorbike firm first entered the Indian market in 2008 when it signed a long-term partnership agreement with importer of luxury automobiles Precision Motors India Pvt. Ltd to supply bikes in what is now regarded as the world’s second-largest two-wheeler market. In 2013, it terminated its relationship with Precision.
Ducati made its India-return in 2015 and independently this time around. They have been expanding their dealership and service network motorcycle portfolio ever since.