- Aims to expand the network to 300 outlets by the end of 2023
- Offers premium products via these dealerships
- YZF-R3 and MT-03 are likely to be launched very soon
India Yamaha Motor has announced the launch of its 200th Blue Square showroom in our market. Apart from this milestone, the Indian arm of the Japanese manufacturer also confirmed that it plans to introduce its global product range, including the larger displacement motorcycles, through these premium Blue Square outlets.
The list of upcoming motorcycles includes the likes of the YZF-R3, MT-03, YZF-R7, MT-07, and MT-09. These models were displayed to the dealer partners in the country. Among these, Yamaha Motor India is expected to launch the YZF-R3 and MT-03 before the end of 2023. However, the middleweight models should arrive in 2024.
Meanwhile, the two-wheeler maker offers its maxi-sports, the Aerox 155 scooter, exclusively through the Blue Square outlets. The company also showcases models such as the YZF-R15 V4, YZF-R15S V3, MT-15 V2, FZS-Fi Version 4.0, FZS-Fi Version 3.0, FZ-Fi Version 3.0, FZ-X, Fascino 125 FI Hybrid, Ray ZR 125 FI Hybrid, and Ray ZR Street Rally 125 FI Hybrid.
The company introduced the concept of Blue Square outlets in 2019, aiming to serve as a platform to showcase Yamaha's premium range. After achieving the 200 outlets milestone, the company now aims to increase the count of these outlets to 300 by the end of 2023.
