Vespa Summary
Vespa is a legendary scooter brand that is a part of the Italian conglomerate, Piaggio. Founded in 1946 in Florence, Vespa is one of the oldest two-wheeler brands in the world. The Vespa scooters are known for their design, simplicity and its ability to attract anyone towards it whenever it’s on the road.The company’s India stint began in 1960s when it gave the licence to Bajaj to produce Vespa scooters. After Bajaj, the Italian scooter brand tied up with LML Motors to manufacture and sell its scooters in India. However, this partnership ended in 1999. Piaggio launched the Vespa brand of scooters in India officially at the 2012 Auto Expo.Since then, the company hasn’t looked back. It... Vespa is a legendary scooter brand that is a part of the Italian conglomerate, Piaggio. Founded in 1946 in Florence, Vespa is one of the oldest two-wheeler brands in the world. The Vespa scooters are known for their design, simplicity and its ability to attract anyone towards it whenever it’s on the road.
The company’s India stint began in 1960s when it gave the licence to Bajaj to produce Vespa scooters. After Bajaj, the Italian scooter brand tied up with LML Motors to manufacture and sell its scooters in India. However, this partnership ended in 1999. Piaggio launched the Vespa brand of scooters in India officially at the 2012 Auto Expo.
Since then, the company hasn’t looked back. It sells six models in India – the SXL 150, VXL 150, SLX 125, VXL 125, Elegance and the Vespa LX 125. These scooters are sold through two types of dealerships – regular Vespa showrooms and Motoplex- Piaggio’s premium showroom that also sell Aprilia and MotoGuzzi range of bikes. Read more
