Mahindra is planning to launch a slew of exclusive Mojo showrooms across the country. The first of these showrooms will come up in Bangalore which currently enjoys a healthy demand for the motorcycle.
Apart from selling motorcycles, these showrooms will also sell Mahindra’s range of motorcycle accessories, riding gear and apparel. These new showrooms will also integrate a café and act as a platform for Mojo owners and enthusiasts to converge and socialise.
With three more variants of the Mojo planned in the next few months, this seems like a logical step towards creating an independent identity for the Mojo brand. Mahindra has pegged the Mojo as a touring motorcycle, though muted sales numbers suggest that it might have failed at capturing the audience’s imagination. Nevertheless, the company has been promoting the Mojo through different platforms. Its Mojo Trail program has been aimed at acquainting owners and enthusiasts with the capabilities of the motorcycle by organising long rides through the different parts of the country.
