Mahindra Two Wheelers Limited (MTWL) is a part of the USD 16.9 billion Mahindra Group. Founded in 2008, they say their range of scooters and motorcycles offer styling, solid performance , great mileage and superior ride quality on tough Indian roads.
Mahindra have their research and development centre at Pune. However, all their products are manufactured at their state-of-the-art unit in Pithampur, Madhya Pradesh.
Mahindra offerings feature many consumer-inspired, new-to-market options such as height adjustable seat, anti-theft alarm with engine immobiliser, find me lamps and remote flip key.
Mahindra is rapidly expanding their distribution and customer service networks across the country. They have more than 1,500 touch points and are constantly widening their reach. They are also now operating over 200 mobile service points on two wheelers.
MTWL has recently acquired a 51 per cent stake in Peugeot Motorcycles (PMTC), part of the Euro 54 billion Peugeot S.A. (PSA) Group based in France. PMTC, a key player in urban mobility in Europe for the last 116 years. It is the oldest motorised two-wheeler manufacturer and offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three wheeled scooter – Metropolis . Peugeot Scooters sells in more than 40 countries across Europe, Africa, Asia and Middle East.
This partnership with MTWL will help speed up international expansion technological capabilities. Mahindra would offer access to the India market, mass market product technology while Peugeot brings premium range, a strong European footprint, and a globally recognised brand.
At the moment, Mahindra has a presence in 17 countries across South Asia, Africa, Middle East and Latin America.