MV Agusta to launch a new bike this year; 2 more in 2018

MV Agusta has finally achieved financial stability, thanks to an investment from Black Ocean investment firm. With a good amount of money in the bank, the company has shifted its focus to new product developments, three to be precise. 

The Italian manufacturer will launch a new motorcycle this year, and 2018 will see two more new bikes making its way to the global markets. This news was confirmed by Giovanni Castiglioni, CEO, MV Agusta. It is rumoured that the 2017 launch in question would be of the new F4 as it is due for some major updates and is not Euro-4 compliant yet. So it makes sense for MV Agusta to launch an updated F4 to be relevant in the segment. The next two new models could be an updated F3 800 and the Brutale, one of the primary contributors to the company’s balance sheet. 

MV Agusta blamed its rapid expansion for its financial instability. The company went from 2000 units in 2010 to 9000 units in 2015 and now plans to settle down to fewer models. While it will continue to cater to the market demand, it does plan to maintain its exclusivity. In India, Kinetic has managed to sell most of the MVs that they had imported. Interestingly, majority of the super exclusive models, like the F4RC, have been in great demand.