- To be conducted in two phases
- First phase will comprise breakfast rides
- Second phase will offer longer rides
Indian tyre manufacturer CEAT has announced the introduction of CEAT Discovery Rides, exclusively for Royal Enfield Rider Clubs across six cities in the country. These will be one and two-day experiential rides for people located in Chennai, Delhi, Pune, Kolkata, Bangalore, and Ernakulam.
The CEAT Discover Rides will be conducted in two different phases with the first phase involving short-distance breakfast rides. The second phase, meanwhile, will be slightly longer overnight rides outside of the respective cities of the participants. Notably, all rides will commence from CEAT’s authorised stores where tyre check-ups will be conducted before the ride flag off.
The company conducted the first breakfast ride in Chennai in October and received a positive response from the participants, it says. The breakfast ride in the rest of the five cities will be organised between November to December. The phase two rides, meanwhile, will happen at a later stage. Interestingly, these rides will also include camping, photography, exploring the nearby wildlife and more.
It’s worth noting that CEAT is the tyre partner of multiple Royal Enfield motorcycles like the Classic 350, Himalayan, Meteor 350, and the Continental GT 650.
