
There’s a new tyre brand in town, and it goes by the name Reise. This new brand is a result of two known companies coming together – Mitas Tires from Europe and Mumbai-based Mahansaria group. These companies have been making and selling tyres for construction vehicles for many years, but are new in the world of two-wheelers – a highly lucrative segment due to the high sales volumes.
With the TrailR, the idea was to offer tyres to get the performance of both sides of the world – road and off-road. Sadly, entry-level ADV lovers have barely any tyres to choose from. The CEAT, with its GripXL, has been taking care of such needs for many years, but these rubbers are primarily focused on on-road performance rather than off-road. The TrailR from Reise claims to provide an equal balance between off-road and on-road performance.