In conversation with Vimal Sumbly, MD of Triumph Motorcycles India, at the Street Scrambler launch, a fact worth noting was revealed: accessories contribute to 11-12 per cent of revenues for the company annually.
The big-bike customer usually wants a product that is unique, and this is encouraged by the manufacturers themselves. Case in point: the Street Scrambler has over 150 accessories to choose from. However, the level and type of customisation is heavily dependent on the type of motorcycle puchased. Customers who purchase products from the cruiser segment at Triumph are usually interested in hard luggage and not much else. Those who opt for the modern classics - that is, the Street Twin and Bonneville twins - are far more open to customisation, with around 35 per cent of customers opting for accessories. The bias is more towards cosmetic enhancements with this type of customer. The adventure-touring customer at Triumph is more performance-oriented, however, with well over half of the customers for the Tiger opting for accessories.
Most customers spend in the range of Rs 50,000-100,000 for their accessories. This means that accessories, including riding gear, contributes towards significant income every year.
