It’s interesting to see how aggressively Royal Enfield has expanded its apparel business over the last few years. At present, the company has a wide range of wearables, some developed individually while others co-created with different brands. More recently, the company collaborated with Alpinestars, a globally-renowned riding gear brand, to introduce a bunch of new gear.
Intrigued by these frequent developments, we caught up with the global head of Royal Enfield’s apparel business, Puneet Sood, to understand the brand’s philosophy behind these tie-ups and other similar moves. During the conversation, Puneet essentially shared 10 interesting facts about RE’s apparel vertical and you might not want to miss them. The Spotify link to the episode has been attached below.
10 Amazing Things To Know About Royal Enfield’s Apparel Business!
We talked about Royal Enfield’s criterion for choosing a brand for collaboration and how it benefits both brands. We also tried to understand the brand’s thought process behind collaborating with Alpinestars and other brands. To make it all the more interesting, we even touched upon the number of non-RE riders who buy Royal Enfield gear, the reason behind it, and the best-selling RE riding gear of all time. Do not miss this one!
