Yamaha Scooters

It isn’t common knowledge that Yamaha Corporation makes the most pianos in the world, but since the separation in 1955, Yamaha Motor Company Limited has been a separate entity. The list of things that Yamaha produces is too long for this space, but suffice it to say that when Volvo needed a transverse V8 for their cars, they approached these chaps to do the needful. 1955 is also when the motorcycle division was formed, and the first product was a 125cc motorcycle that was a copy of a German design. In 1957, it offered the first five-speed transmission on a Japanese motorcycle. 1955 is also the year that Yamaha began participating in motorcycle racing – this is key because over the years they’ve had many fantastic victories, most memorably a certain Italian rider moving from another Japanese manufacturer to them in MotoGP and winning first time out. This is important, because this performance-driven image is what represented Yamaha in the Indian market for many years, because it was represented by the RX100/135 and the RD350.
After losing its mojo for many years, it went back to its roots and launched the YZF-R15, a 1500cc pocket rocket that helped build the brand again, and the FZ16 brought it sales success. Since the scooter segment was a fast-growing one, Yamaha entered the fray with the Ray, a trendy 110cc unisex scooter that was just a little biased towards the fairer sex. It then launched different variations and upgrades – the Ray Z added cosmetic oomph, the Alpha was macho. The Cygnus Ray Alpha added a disc brake as well. However, the breakthrough product was the Fascino; a stylish scooter that offered almost as much style as any premium Italian scooter marque but at a price that befitted a Japanese product.
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Expert Reviews

Yamaha Cygnus Ray ZR vs TVS Jupiter MillionR: Comparison review

Yamaha Cygnus Ray ZR vs TVS Jupiter MillionR: Comparison review

18 October 2016
Pratheek Kunder

The Jupiter has been the best  selling scooter for TVS, till date. In fact, it’s been doing so well that it managed to reach a million sales within three years. And to celebrate that, TVS launched the MillionR edition, which we’ve taken as a benchmark scooter for a...

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Yamaha Cygnus Ray ZR First Ride Review

Yamaha Cygnus Ray ZR First Ride Review

20 September 2016
Firoze Irani

With the Ray ZR aimed at the younger male audience, it looks as if Yamaha now has an offering for everyone in the family. The appropriately-named Alpha is targeted at men, the Fascino with its chic styling at women and metrosexuals. The Ray-Z at younger female audience just...

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