- Apache brand was introduced in 2005
- TVS created the “Longest Chequered Flag” spanning a length of 957 feet
- Sourced over 2,000 images from its customers for the flag
TVS Motor Company has announced that its Apache series has reached the four million global sales milestone.
To commemorate the four million global sales milestone celebrations, TVS Motor Company created the “Longest Chequered Flag” spanning a length of 957 feet. The company has registered the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its Mysore factory. TVS Motor Company sourced over 2,000 images from its customers for the chequered flag.
TVS has created a series of initiatives to connect with its customer base. The initiatives include Apache Owners Group (AOG), Apache Racing Experience (ARE), Apache Pro Performance (APP), and Apache Pro Performance Extreme (APPX), all of which create widespread customer engagement. In 2019, the company made a debut with the first edition of its flagship event – TVS MotoSoul to connect with Apache owners and motorcycle enthusiasts.