- New bike every 3 months
- Investing heavily in R&D
- New Classic 350 next year
Royal Enfield is planning an extremely aggress motorcycle launches. The company is gearing up to launch one bike every three months.
This development was confirmed by Vinod Dasari, CEO, Royal Enfield. The top honcho said that a total of at least 28 models will be launched in the next seven years. And these models are not just colour variants.
The company will continue to focus in the 250cc-750cc space to strengthen its domestic as well as international markets. He went on to say that the company has adequate production capacity for the next two to three years. So most of the money will go towards product developments and technologies along with e-bikes. Some of the money will also be used for global expansion.
The Meteor 350 was Royal Enfield’s first bike from its new platform. We are expecting more bikes to be launched in the future that has been built on this platform including the next-generation Classic 350.