- The V15 failed to fetch decent sales numbers
- Bajaj skipped updating it with ABS
- Expected to re-launch the V12
Bajaj Auto has pulled the plugs on its premium 150cc commuter, the V15 in India. The motorcycle had been failing to fetch acceptable sales numbers in the country owing to which the company has discontinued the production of the V15.
Bajaj had launched the motorcycle in 2016 in India. It gained good initial momentum in terms of sales owing to its reasonable price tag, unique styling, rider comfort and, popularity due to the connection with the INS Vikrant aircraft carrier. Notably, the fuel tank of the motorcycle was made by the metal extracted from INS Vikrant. The whole recipe worked well, until 2018, when the demand of the motorcycle started fizzling out. The reason for the dwindling popularity was due to issues with the quality of parts while the owners also found the pillion seat to be cramped and uncomfortable.
Bajaj suspended the production of the V15 before the new safety norms kicked in on 1 April which mandated ABS in motorcycles with over-150cc powerplant. One of the USPs of the V15 was its low price tag of Rs 65,626 which put it in the league of 125cc bikes. Now, the inclusion of ABS would have increased the price of the motorcycle significantly due to which the company found it sensible to suspend the bike and focus on the more popular Pulsar 150 range.
Our sources reveal that the ‘V’ brand is likely to make a comeback in the future. However, the company might re-introduce the V12 this time which was discontinued in May 2018. Owing to its 125cc motor, Bajaj will have to equip the V12 with combi-braking system, instead of the costlier ABS setup. This will help the company in keeping the price in check.
