Royal Enfield has opened its first flagship store in Sao Paulo, Brazil. This showroom is the first venture of the company’s newly formed subsidiary in the country - Royal Enfield Brazil.
For now, the company has launched three motorcycles in Brazil – the Bullet 500, Classic 500 and the Continental GT. Royal Enfield Brazil will now take care of providing motorcycles to dealers as well as support activities such as marketing and aftersales in the country. Brazil is the fourth largest two-wheeler market in the world, and has a good demand for premium bikes. The company aims to capitalise on its British pedigree and the image of being a lifestyle brand to strike a chord with the Brazilian audience.
Royal Enfield sold over 6.6 lakh motorcycles in the last financial year, although a major chunk of these sales were from the domestic market. With the intention of becoming the global leader mid-size segment, the company has been aggressively expanding its presence in international markets. By the end of 2018, Royal Enfield aims to boost its production capacity up to 9 lakh motorcycles.
