Triumph Motorcycles is all set to open its new dealership in New Delhi on June 4 making it the sixth showroom in India.
Since Triumph started its official operations in India last November, it has been aggressively trying to reach its customers by opening showrooms in metro cities. Currently, the British manufacturer has showrooms in Mumbai, Pune, Bangalore, Hyderabad and Ahmedabad.
The New Delhi showroom is located at Shop No 6 & 7, Vasant Square Mall, Vasant Kunj. The company's strategy is to align its presence across all strategic locations where they are assured to gain competitive advantage and generate strong brand eminence. New Delhi will cater to the north side of the country as well as few eastern states. The Indian premium motorcycle market is valued at about Rs 450 crore with annual sales of about 3,000 units. Triumph Motorcycles is making sure that it gets the maximum share here. It is because of this vision, the company has set up a completely-knocked-down (CKD) facility in Haryana.
