British premium motorcycle manufacturer Triumph has targeted selling 2,500 motorcycles in India, every year. Triumph is also looking at expanding its dealership network, and plans to have around 20 to 24 dealers across the country, in the next three to four years.
Speaking on the sidelines of the launch of Triumph’s three new models, Mr Vimal Sumbly, managing director, Triumph Motorcycles India said, “Our intent is to develop India as a large market and our target is to sell 2,500 units per year, in three years’ time. Today, we have increased our adventure category portfolio with the launch of two new models in the ‘Tiger’ range.”
Triumph currently has 15 models on sale in the Indian market which are spread over five different segments – Classics, Roadsters, Adventure, Cruisers and Supersports. Such a wide line-up of motorcycles has broadened Triumph’s reach in the Indian market, helping it cater to a larger audience as compared to its competitors. Triumph has also commenced local assembly of a few of its models, which should help it offer better value for money as compared to other premium bike manufacturers.
