Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has launched a helmet awareness campaign in Tamil Nadu. The company's new initiative is in line with Tamil Nadu High Court’s order for compulsory helmet usage in the state.
They will encourage consumers in major regions of Tamil Nadu to use helmets for their road safety. The manufacturer will conduct helmet awareness rallies and road safety promotion activities in major cities including Chennai, Villupuram, Cuddalore, Salem, Trichy, Peramballur, Krishnagiri, Tiruvanamalai, Vellore, Coimbatore, Madurai, Theni, Tirupur, Sivakasi, Rameshwaram, Tuticorin, Ariyalur, Mayiladuthurai.
Yadvinder S. Guleria, senior vice president, sales and marketing, HMSI said, "It is indeed a great initiative by the Tamil Nadu Government in the direction to promote safe two-wheeler riding. As a responsible corporate, we support this initiative to promote adoption of helmets and reduce significant number of road accident fatalities. The objective is to bring a necessary change in approach of two wheeler riders in every possible way- be it presenting a strong case about the benefits for helmet usage, constant reminders through messages at various locations, mass movement and engagement exercises at every step."
Apart from the safety promotion, Honda is also providing 50 per cent discount at their dealerships on branded Honda helmets. They will also distribute reflective stickers to visitors and consumers.