Hero MotoCorp re-enters used two-wheeler business through Hero Sure

- Reintroduces Hero Sure in India

- Currently it’s operational in 100 cities

Hero MotoCorp has relaunched its used two-wheeler business through a new brand, Hero Sure. The company was present in this huge segment a few years ago but had to shut down due to tax issues. 

The Gurgaon-based manufacturer has started a pilot operation in Tamil Nadu and Gujurat. Nearly 100 dealerships are a part of this program. Hero Sure allows customers to exchange their old bikes and scooters for new Hero MotoCorp products. 

The company plans to introduce Hero Sure in more showroom in the next few months. With Hero Sure, the company will be able to retain some of its customers by helping them upgrade to a better bike or a scooter. This way Hero MotoCorp will be able to have steady sales.