Harley-Davidson opens new showroom in Dehradun

Harley-Davidson has opened its first showroom in Uttarakhand. Called Foothills Harley-Davidson, this showroom is located at Dehradun Road, National Highway 72A, Mohabbewala, Dehradun.

Spread over 8,000 sq. ft., Foothills Harley-Davidson integrates separate sales, service and spares sections. Apart from the 13-model lineup, the dealership also sells Harley-Davidson’s wide range of custom accessories and performance parts for the motorcycles. The showroom also sells its range of apparel and riding gear which promote the company’s image as a lifestyle brand.

This new showroom is the 26th Harley-Davidson dealership in the country. Harley-Davidson is one of the most popular premium two-wheeler manufacturers in the country and enjoys a 60 per cent market share in the 600cc+ market space. While Harley-Davidson’s motorcycle range enjoys a cult status in the country, a part of its success can also be attributed to its widespread network.