Benelli has expanded its footprint by adding two new dealerships in Vadodara and Bhubaneswar.
While the DSK Benelli Bhubaneswar showroom has been set up in Phulnakhara in Khurda district, DSK Benelli Vadodara is located in Status Plaza in Mujmahuda. Both the dealerships have been designed along the lines of the layout of Benelli’s global showrooms. They also have a spares counter and service centre, with 24x7 breakdown services.
Benelli has been aggressively expanding its network in the country, especially in Tier 2 cities. Over the last 30 days, the company has opened five new dealerships and has plans to set up five more before the end of this year. Five more will be launched by the end of this financial year, taking the total dealership count to 31.
Benelli currently has six models in its portfolio, all of which are locally assembled at DSK Motowheels’ facility in Wai, Maharashtra. As the CKD models fall under a lower tax bracket, the Italian marque has gained an edge in pricing. The company has so far sold over 5,000 motorcycles since its launch 18 months ago, making it one of the fastest growing premium bike brands in the country. The company will be launching three new products before the end of this financial year.