Hero MotoCorp is betting big on its upcoming scooter, a 125cc which was called Dare when it was unveiled to the world as a concept a few years ago.
The Gurgaon-based manufacturer has observed a lack of good product and sales reach in the 125cc segment. It plans to fill this void with the new 125cc scooter. Currently, Honda sells the Activa 125 in India. However, its sales are nowhere close to its 110cc counterparts. The segment leader, the Suzuki Access 125 doesn’t have the required sales and service touch points to grow further.
As per a report, this scooter will be positioned as an urban commuter and will primarily target the youth of the country. The design is expected to be stylish and modern that will pull the youth to Hero showrooms. The Dare concept had all these attributes. It wore sharp clothes, had an aggressive fascia and the wheels had an outstanding design.
At the time of launch, the Dare 125cc scooter can get a new one. The top honcho of the company had revealed that the name of all the concepts it unveiled are merely a codename. The production model will get a different name. The launch of this new scooter is scheduled for this financial year.
Source : autocarpro
