After nearly two years since Benelli unveiled the classic vintage-styled Imperiale 400 at the 2017 EICMA show in Milan, the motorcycle has finally reached the Indian shores. Till now, the cruiser segment in India has witnessed quite a few products that have arrived, lived their lives and eventually become obsolete or lost the buyer’s interest.
Another factor to be considered is the unending cult following of Royal Enfield products that have been the fad for years now. And this cult is exactly what Benelli India is aiming at by trying to acquire a sizable portion of the pie with the all-new Imperiale 400. And yes, we too are keen to know how this cruiser stacks up against the Chennai-based bikemaker’s cash cow, the Classic 350 and the resurrected Java. But, for now, we’ll be confining our opinions to the newest product Benelli India has to offer and how well it sits in the market. So, here’s the first ride review of the all-new Imperiale 400.