Bajaj has successfully launched their Pulsar Festival of Speed; first in Hyderabad on 5th March and then in Delhi on the 12th. The event will be held next in Mumbai on 20th March. This is a first of its kind for Bajaj; it lets Pulsar owners race it out on the track along with other festivities for entertainment.
The core of the event will be to test the best Pulsar riders (RS200 and other Pulsars 200cc+ separately) on a race track in the cities of Hyderabad, Delhi, Pune, Chennai, Mumbai and Bangalore and battle it out for a chance to be a part of the finale in Chennai on the Madras Motor Race Track. Along with the races, the festival includes stunt shows by Ghost Ryderz, skateboarding, rock climbing, DJ performances and a shop selling accessories.
Commenting on this new initiative, Mr Sumeet Narang, Vice President – Marketing, Bajaj Auto Ltd said, “Pulsar is the market leader in sports segment and it’s our endeavour to evolve the landscape and keep raising the bar of customer engagement. Conceptualising India’s first speed biking festival is another such offering for the sports biking enthusiast in the country. Pulsar is a loved brand and we wanted to create a platform for its loyal customers to experience a world class speed biking fest.”
He further added, “We hope to physically involve and engage over 40,000 riders / enthusiasts across the country through the mega show this year. More than speed, Pulsar is also about adrenaline and fun and hence the festival has been so designed.”
