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Ducati registers over 50,000 unit sales for the fifth consecutive year

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Suvil Susvirkar

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Ducati registers over 50,000 unit sales for the fifth consecutive year

- 53,183 motorcycles all over the world in 2019

- Panigale and Multistrada were instrumental in achieving this result

- Turnover per bike came to about 13,500 euro

Ducati Motor Holding has closed 2019 positively, the company announced in a press statement. In 2019, the Ducati sold 53,183 motorcycles all over the world, thus clocking sales to above 50,000 units for the fifth consecutive year. In comparison, the company sold 53,004 units in 2018, thus registering a global growth of 1.4% in 2019. Ducati added in their press announcement that the Panigale and Multistrada were instrumental in achieving this result.

Ducati Panigale V4 Exterior

The Italian brand recorded a turnover of 716 million euro as against 699 million euro in 2018, registering a growth of 2.4%. The operating profit stood at 52 million euro as against 49 million euro in 2018. The operating margin was recorded at 7.2%, against 7% last year. The turnover per bike came to about 13,500 euro, which represents the highest value in the history of the company.

In the latest updates, Ducati has temporarily suspended production in Bologna, Italy due to the outbreak of Coronavirus in the country. The suspension of production, which was originally scheduled from 13 March to 18 March, has now been extended to 25 March. Meanwhile, the company has assured that the activities related to the development of new products and market support will continue.

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