Motorcycle enthusiasts in Chandigarh no longer have to go far to look for a Benelli product, as the Italian manufacturer recently inaugurated a new dealership in the Union Territory. The dealership has been set up in association with AAW in City Emporium Mall, Industrial Area, Phase I.
The dealership has been designed keeping in mind the global standards of Benelli showrooms and meets the International CI codes. The sales executive and the service personnel at DSK Benelli – Chandigarh have been trained in management of sales, service, spare parts and customer service, to improve the customers’ ownership experience. The dealership will not only act as a platform to sell motorcycles but also a place for DSK Benelli enthusiasts to converge and interact with other bikers.
Speaking on the launch, Mr Shirish Kulkarni, chairman, DSK Motowheels said, “It gives us immense pleasure to be associated with ‘AAW’. The philosophy with which we operate is in tandem with the ethos of our Chandigarh dealer. Our main focus is to align DSK Benelli’s presence across all strategic locations in order to generate strong brand eminence and Chandigarh in that respect, is one of those key markets.”
Benelli marked its entry in the Indian market in March this year, in association with Pune-based two-wheeler manufacturer, DSK Motowheels. Aided by DSK Motowheels’ expertise in this field, the Italian manufacturer has been aggressively expanding its network in the country, tasting a fair bit of success in a few cities. With this new showroom, Benelli will try to tap in to the growing customer base of the rich clientele of Chandigarh.
Price list of Benelli motorcycle range (ex-showroom, Chandigarh):
Benelli TNT 300 – Rs 2.99 lakh
Benelli TNT 600i – Rs 5.38 lakh
Benelli TNT 600 GT – Rs 5.96 lakh
Benelli TNT 600 GTS – Rs 6.33 lakh
Benelli TNT 899 – Rs 9.48 lakh
Benelli TNT R – Rs 11.81 lakh
