Time flies. It already has been more than a year and a half since Yamaha India introduced us all to the Ray. Launched as the company’s maiden offering to compete in India’s flourishing scooter market, the Ray managed to bring in good sales. Yamaha then followed it up with the launch of the sportier looking Ray Z which is currently doing well in the market but not as well as the brand would have liked.
So it’s with considerable risk that Yamaha recently launched the Alpha, to put up a direct fight against the likes of TVS Jupiter, Suzuki Access and the scooter royalty that is the Honda Activa.
Designed to cater to today’s active Indian families, the 110cc Alpha is just one of the new tricks up Yamaha’s sleeve for the Indian two wheeler market. But can it be considered as a viable alternative to any of the existing models from Honda, TVS or Suzuki?