Royal Enfield inaugurates movable showroom in Thailand

- Now open for customers in Chiang Rai

- Can be easily dismantled and moved

- Two-level showroom features display areas for motorcycles and riding gear

Royal Enfield has opened of a unique showroom format in Thailand that can be easily moved from one location to another. Vimal Sumbly, Head Business Markets - APAC Region, Royal Enfield shared the images of the unique showroom that was inaugurated in Chiang Rai, Thailand on Twitter.

Sumbly said in his tweet that the 14 store is now open for customers in Chiang Rai. He further added that the new store is part of the Golden Triangle region bordering Laos and Myanmar (Burma) Thailand. The store features a unique container design that can be dismantled and moved.

The company already has nine showrooms and six service centres in the country, although the unique layout helps the new store stand out from the rest of the outlets. The photographs showcase a two-level showroom that boasts a display area for motorcycles and the branded riding gear offered by Royal Enfield.

The Indian two-wheeler brand also has an assembly plant in Thailand that commenced operations in June last year.

In other updates, Royal Enfield has revised the prices of the Himalayan, Bullet and Classic range in the Indian market. The new prices are about 2,755 higher than the previous ex-showroom tags.