Honda Navi to not be a high volume product

Honda have said that they are not expecting to move high volumes with the Navi. The Grom inspired ‘motoscooter’ is built around a modified scooter chassis and is aimed at youngsters who want something new.

Shinji Aoyama, Honda Motor Company’s Chief Operating Officer for Motorcycle Operations told a newspaper, “To tell you frankly, we are not aiming at very high volumes with the Navi. We will start off with small numbers, watch what will happen in the market and then plan the next step.” The Navi being the first product created from scratch by the India research and development team.

“The people here at HMSI found out there are youngsters in India getting tired of sameness of the product. Not all, but some youngsters who felt this way. By introducing these kinds of products, we may have a positive brand image which may lead the industry by providing something new,” added Aoyama.
The Navi is, therefore, a critical part of this exercise and even if numbers are slow in coming, it will give Honda a clear idea of where it needs to fix things and take the script to the next stage.

The Navi comes with the tried and tested 109cc four-stroke single-cylinder engine from Honda’s scooter line up. It will come in three exclusive variants like the Street, Adventure and the Off-road. Each variant will come in different forms, one with a huge windscreen to one with studded off-road tyres. It also comes in a range of different colour options and can be bought for an affordable Rs 39,500 (ex-showroom Mumbai).

Source – The Hindu Business Line