Royal Enfield appoints new distributor in UK

Royal Enfield has appointed MotoGB as their new distributor in the UK. Watsonian Squire was the previous distributor for Royal Enfield in the UK. MotoGB also handles other motorcycle brands like MV Agusta, Benelli, Daelim, Keeway and SYM.

“In the recent past Royal Enfield has witnessed a huge surge in demand for its motorcycles world over. The company has recorded a growth of over 50% year on year for the last couple of years. United Kingdom is a key market for Royal Enfield apart from being the place of its origin. We are pleased to partner with MotoGB group for such a strategic market. We are confident that with their proven success in the region, our partnership with MotoGB will provide a strong fillip to Royal Enfield’s growth curve." said Shaji Koshy, SVP, sales and marketing, Royal Enfield.

“This is a real coup for us as Royal Enfield isthe epitome of British motorcycling both past and present. These machines hark back to a golden era of motorcycling but today’s Royal Enfield range is also thoroughly modern and reliable. These beautiful bikes are not just for the older motorcycling generation, keen to recall the days of their youth, but a Royal Enfield is also a classically-styled machine which is perfect for riders of any age to enjoy, whether they commute daily on two wheels or simply enjoy a ride at the weekend.” said Steve Oliver, GM, MotoGB.