MRF Tyres on Friday introduced a riding community called ‘Ride Along with MRF’. MRF had announced the event during the ICC Cricket World T20 and saw a participation of over three lakh riders.
The fan-run portal launched by MRF aims at making group riding a more accepted phenomenon. MRF say it aims at not only catering to the rising need but also making ‘going on rides’ an activity that any two-wheeler owner can set out to do. The idea is to create a place where a rider, with any bike or biking experience, can come and fuel his/her passion for riding.
This community aims to offer short, weekend ride ideas for bikers to explore with their friends. These ride ideas will be crowdsourced and curated by the experts. Leading from the front will be a bunch of MRF Ride Ambassadors, who have been chosen from 9 different cities across India and have been associated with biking in India for a long time.
Commenting on the eve of the launch of this unique initiative, Mr Koshy Varghese, Executive Vice President – Marketing, MRF Tyres said, “Most biking communities in India are for hard-core bikers. They are either started by bike brands or a set of enthusiastic riders of a particular kind of bike. Our vision is to get every bike owner in India to explore India on two-wheels. All they need is a passion for riding. So we have created a platform that helps organise and plan weekend trips that anyone can do. We want three or four friends with bikes to set simply out on rides, armed with information, support and fun ideas while being fully prepared and safe. And above all, we want to create ride stories for everyone to remember and share with their friends and family. “
While the community will start off with MRF Ride Ambassadors in 9 cities across India namely – Mumbai, New Delhi, Kolkata, Chandigarh, Pune, Nagpur, Bangalore, Hyderabad and Dharmashala; the plan is to expand quickly to many more cities and towns.
Head to: www.ridealongwithmrf.com for more.
