Mahindra’s two-wheeler sales in December 2014 declined by 31 per cent, as compared to the same period in 2013. The company sold 13,445 two-wheelers in the last month, as opposed to 19,715 units it had managed in December 2013.
Commenting on the company’s plans, Viren Popli, chief of operations, Mahindra Two Wheelers said, “The Gusto has received a good response in North India and will now be rolled out in Southern and Eastern parts of the country in January 2015. We now have a reasonable size product portfolio in the mass segment with the Centuro and Gusto. We will be investing significantly over the next few months to expand our market share in India and internationally.”
Export numbers also declined by eight per cent, though Mahindra’s export market is very limited. Despite the launch of its new 110cc scooter, the Gusto, the sales of Mahindra have fallen drastically. The Pune-based manufacturer has a very limited presence in the Indian two-wheeler market. Its portfolio consists of just two motorcycles, both 100cc commuters, and five scooters. And while the scooter segment in the Indian two-wheeler industry is growing rapidly, the same cannot be said about Mahindra’s scooter line-up and the lack of an image building frontrunner seems to have hit it hard.
