Honda to promote road safety at the IITF 2013 in affiliation with Delhi Police

November 14, 2013 06:19 PM by Ninad Ambre
Honda to promote road safety at the IITF 2013 in affiliation with Delhi Police

Honda Motorcycle and Scooter India (HMSCI) will be one of the participants of the India International Trade Fair 2013 with an aim to promote road safety amongst all. The event is scheduled to be held from November 15-27 at Pragati Maidan, New Delhi.

Starting from tomorrow, the Delhi Traffic Police pavilion at the India International trade Fair (IITF) will have different activities from Honda in order to educate people from different age groups about road safety. Safety is an integral part of Honda’s business activities and the company wants to impart awareness about potential risks involved during travel on Indian roads.

Imparting education about safe riding and traffic hazards, trainers from Honda will help people understand all the possible dangers on the road. A slow riding contest will be arranged for adults. The children will also be kept entertained.

Y.S. Guleria, VP, Honda Sales and Marketing, commented on the association, said, “For over a decade, Honda in India has promoted the joy of riding, while inculcating a sense of road safety and good riding habits amongst road users. India International Trade Fair is an apt platform for us to reach out to maximum number of people and spread road-safety awareness amongst them. We have received an overwhelming response every year at IITF and have been successful in training over 7,200 adults and educated over 3,200 kids on safety riding. We are now reiterating our commitment to road safety initiatives and taking it to the next level of ‘Catch them young’ by educating children.”

With the help of such activities Honda is sure it will be able to relate with the guests and create an impact on young minds.


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