Triumph seems to be taking its expansion plans for India very seriously, as it inaugurated its eighth dealership in India, in Chennai. Called Harbour City Triumph, this dealership is the British manufacturer’s fourth in South India. The dealership also integrates an after-sales service facility with separate service bays and a spare parts inventory.
Talking about the new dealership, Mr. Vimal Sumbly, managing director, Triumph Motorcycles India Pvt. Ltd. said, “The opening of this dealership strengthens our commitment to better establish the brand in the local market. Chennai is an important city both commercially and as a hub for biking enthusiasts in India and we are expecting great response from the enthusiasts based here.”
The dealership has been set up along the lines of Triumph’s global signature layout with a consultation lounge, sales and after-sales desks. The dealership also has a ‘Build your own Bike’ simulator which helps the customers create a virtual model of their personalised bike. It also has a store which boasts of Triumph-specific merchandise including accessories, riding gear and bolt-on accessories for the motorcycles.
Triumph entered the Indian market in November last year with 11 models across five categories Classics, Roadsters, Adventure, Cruisers and Super sports, making it one of the few manufacturers who offer such a wide variety in the Indian market. In just over seven months, the Hinckley-based manufacturer has managed to clock over 450 bookings. Speaking about the Triumph products, Mr. Sumbly added, “The ride quality and experience offered by a Triumph Motorcycle suits the individual needs of every biking enthusiast. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours.”
