Honda Motorcycle and Scooter India (HMSI) has announced that it is planning to add upto 1,000 touch points across the country in this financial year. This expansion is a part of the Japanese manufacturer’s strategy which aims at breaching the 45 lakh mark for two-wheeler domestic sales as well as exports.
HMSI currently has 1,950 sales and service touch points, including dealerships, sub-dealerships and authorised service stations in India. In line with its plan, HMSI has already set up 150 touch points across the country.
Mr. Yadvinder Guleria, VP, sales and marketing, HMSI says that the expansion touch points will cover the entire country and not just some specific states. While Honda’s sales in urban areas have been flourishing, it has so far been unsuccessful at breaking Hero MotoCorp’s stronghold in rural markets. Earlier this month, Honda launched the CD 110 Dream keeping the rural customers' requirements in mind.
"Last fiscal, we added 800 new touch points and this financial year, we are targeting to add another 1,000. The further expansion of the sales network will now pick pace as various activities, including paperwork and other formalities, which take time, have now been concluded," Mr. Guleria said.
Honda currently has a 25 per cent share of the two-wheeler market in India. With this strategy in place, HMSI will hope to boost its sales figures by expanding its footprint across the country and tapping the potential of the rural markets.
