Aprilia SR150 introductory pricing to last till Diwali

Piaggio India shocked the Indian market with the pricing of the Aprilia SR150 scooter. Stefano Pelle, MD, Piaggio India told BikeWale that the company clearly says that this is just an introductory pricing, and that it will stay the same till Diwali. 

The company has received an overwhelming response to the SR150, which can be seen through the bookings received at various dealerships. While the top honcho couldn’t give the exact figure, he mentioned that the booking numbers are in thousands. 

Launched at Rs 66,000 (ex-showroom Mumbai) yesterday, the Aprilia SR150 is a result of extensive market research and heavy localisation. It’s easily the best looking scooter in the Indian market and that’s what is attracting a lot of customers to the Vespa showrooms. The Italian maker will have a dedicated space for this scooter inside their showroom, with accessories and a virtual reality zone around it. 

The Aprilia SR150 is a big project for the company. The top honcho has asked the team to focus only on the SR150 as the other projects have taken a backseat for now. 

Check out the first ride review of the Aprilia SR150.

Want to know the on road price of the Aprilia SR150 in your city? Click here.