Royal Enfield opens its first store in Dubai

Royal Enfield has inaugurated its first exclusive store in Dubai. Located at Al Qouz Industrial Area 4, Dubai, this store showcases and sells the entire range of Royal Enfield motorcycles along with the official apparel, accessories and merchandise.

The Royal Enfield store has been set up in partnership with RK Globals, which is an importer and distributor of automobiles in the UAE. Spread over an area of 1,924 sq. ft., this store has been designed around the company’s philosophy of ‘Pure Motorcycling’.

With Royal Enfield calling the store ‘a motorcycle enthusiast’s living room’, the store is not just a point of shopping, but also a place where enthusiasts could get together and share their passion for motorcycles. The store will sell the Chennai-based bike maker’s entire range including the Continental GT, Rumbler 350 and 500, Classic 350 and 500 as well as the standard Bullets.

Speaking about the new store, Arun Gopal, head, international business, Royal Enfield said, “Dubai is one of the most influential markets for automobiles in Middle-East and South Asia region, and is a global hub of business and transport. We believe that this market has a lot of demand for classically-styled, all-purpose motorcycles that are accessible and fun to ride. We see a huge opportunity for creating a mid-sized segment in UAE which remains largely underserved.”