Royal Enfield has launched its retail operations in Thailand. It has announced the prices of its complete range of motorcycles, apparel and accessories at the launch of its first store in Thonglor, Bangkok.
In Bangkok, Royal Enfield’s iconic motorcycle– the Bullet, is available at a price of THB 179800 (Rs 3.45 lakh) for 500cc. Royal Enfield’s retro Classic 500 is available for THB 189800 (Rs 3.64 lakh) and Classic Chrome for THB 198800 (Rs 3.81 lakh). The Royal Enfield Continental GT 535cc café racer is now available at a price of THB 219800 (Rs 4.22 lakh).
“Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia,” said Arun Gopal, International Business Head, Royal Enfield.
The 3685 square feet retail outlet located at 842 SoiSukhumvit 55 (Thonglor), Sukhumvit Road, KlongtanNua, Wattana, Bangkok, is a full-service dealership by General Auto Supply Co. Ltd, is equipped to provide service and aftermarket capabilities. “As part of our international strategy, we are focused on building the brand and creating demand in nodal cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris, Jakarta and now Bangkok,” Gopal added.
Royal Enfield has been expanding its global retail footprint across UK, Europe, Latin America, Middle-East and now in South East Asia, with its most recent launch in Indonesia. In 2015 the company sold over 4,50,000 motorcycles internationally and also announced its plan to produce upto 9,00,000 motorcycles by end of 2018, from two of its existing manufacturing facilities and a third upcoming facility, in Tamil Nadu, India.