Norton Reveals Names of Upcoming Bikes to be Unveiled at EICMA 2025

• New Norton V4 will be the flagship model
• Manx and Manx R will likely be naked and fully faired bikes, respectively
• Atlas could be an adventure touring bike

Norton Motorcycles is set to unveil four all-new models at EICMA 2025, to mark its resurgence under the ownership of TVS Motor Company. The British marque has now revealed the names of its upcoming bikes.

The new Norton V4 superbike will be the flagship model and the centrepiece of the brand’s resurgence. It is expected to showcase Norton’s cutting-edge technology and performance. The motorcycle will be offered in two variants: a premium version and a more affordable, lower-spec variant. The new V4 has been spotted testing on multiple occasions, and the spy shots reveal that Norton has completely overhauled its styling.

The other three Norton models to be unveiled at EICMA 2025 will be the Manx, Manx R, and the Atlas. The new Norton Manx will likely be a modern naked bike inspired by Norton’s rich racing heritage. The Manx R is expected to be a sportier, faired version of the Manx.

On the other hand, the Norton Atlas will likely be a mid-capacity adventure touring motorcycle. Norton had the Atlas nameplate in the pre-TVS era, but that motorcycle was a scrambler. However, adventure bikes have found prominence in recent years, and the shift from a scrambler to an adventure bike feels ideal.

These new models are part of Norton's strategy to re-establish itself in the global motorcycle market. These new bikes will be fully revealed on 4 November at EICMA in Milan, Italy.