Hero MotoCorp has announced that it will be the title sponsor of the World Challenge Golf 2014. The 16th-annual Hero World Challenge will be held between December 3 and 7 at the Isleworth Golf & Country Club in Orlando, Florida, US. It will have 17 of the PGA Tour’s best players competing for the $3.5 million top prize.
The 72-hole, stroke play event is co-sponsored by the PGA Tour and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation.
"This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge. It is also our love for the game, and especially for Tiger Woods, that we have come on board for the Hero World Challenge This is just the beginning. Going forward, we will certainly look at further cementing this relationship,” said Pawan Munjal, vice-chairman and MD, Hero MotoCorp.
“This tournament has been an integral part of my foundation since 1999 and has raised $25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor. They are a global brand and a great fit for the Hero World Challenge,” said Tiger Woods.
Hero MotoCorp is one of the few Indian automobile companies that support many domestic and international sporting events. It will also be seen as the title sponsor at the upcoming Indian Football Super league, which will commence from next month.