- It is likely to be a new segment of motorcycle
- Could use the learnings from the existing F77 Mach 2
- This will be the second new offering from the brand
Ultraviolette began its dealership expansion plans outside Bengaluru a while ago, and now the brand has entered Mumbai. We caught up with Narayan Subramaniam, Ultraviolette Automotive's CEO, to learn about the brand’s plans.
Ultraviolette aims to enter a new segment of motorcycles in 2025. Now, the type/genre of motorcycle is yet to be revealed but the brand will use its learnings from the current F77 Mach 2 electric motorcycle. Moreover, this does not come as a surprise since Ultraviolette already showcased the Concept X adventure bike at the EICMA this year. It was not only based on the Mach 2 in terms of design, but also appeared to be equipped with similar hardware, battery, and motor. The Concept X isn’t a hardcore ADV since it rides on 17-inch wheels, has a conventional suspension setup and an overall road-biased profile.
Further, Ultraviolette currently only has one offering but in the next three years, it plans to have four different segment motorcycles in its portfolio - ADV, cruiser, roadster, and supersports. Although the Concept X was more of a display from the brand to the audience including the potential European dealers, it would make sense for Ultraviolette to bring it to production next since ADV bikes offer a great deal in terms of overall versatility, and the use-case. With just a single product on sale right now, the brand must pivot to other segments as well for the customer to not perceive it as a one-dimensional brand in terms of motorcycle offerings.
Currently, there are three company-owned dealerships of Ultraviolette and they are based in Bengaluru, Delhi, and Mumbai. Further, there will be a few more company-owned showrooms in the future and the electric bikemaker has also ventured into the franchise dealerships going forward.
