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BikeWale conducts India’s biggest survey of potential vehicle buyers

25 February 2021, 07:16 PM Anuj Mishra
BikeWale conducts India’s biggest survey of potential vehicle buyers

BikeWale recently conducted what can be perceived as India’s largest survey of potential two-wheeler and four-wheeler buyers. Called the Indian Automotive Consumer Canvas (IACC), the survey witnessed participation from as many as 2,02,334 people in India. It was supported by CEAT tyres, IndusInd Bank and Frost and Sullivan. 

The survey revealed a host of interesting data related to consumer preferences in COVID times. The findings show that the number of people willing to adopt electric vehicles as their next mode of transport is increasing by the day. To be precise, 35 per cent of respondents would opt for an EV as their next purchase. However, 50 per cent of total participants have been holding back due to challenges like lack of charging stations and variety in products.

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As for the type of vehicle preferred by the participants, 19 per cent are in the favour of motorcycles while 12 per cent would prefer scooters, which includes ICE and electric both. Coming to the preferred mode of purchase, 60 per cent of total respondents would want to buy a vehicle online, mainly for its benefits like better deals, convenience and exemption of physical contact.

Other interesting revelations include the willingness of 18 per cent users to opt for pre-owned vehicles or leasing/subscription models. But the number of people wanting to buy a brand new car or bike stood much higher at 83 per cent. And thanks to the COVID-19 outbreak last year, 77 per cent respondents delayed their purchase. Meanwhile, 54 per cent still want to buy a vehicle this year while 34 per cent have cancelled their buying plans. 

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