- Winners can earn a virtual internship
- Entries open till 15 November, 2025
Bajaj Auto has launched a new digital creator platform initiative called Pulsar Underground, which is powered by artificial intelligence. The programme is an invitation to India’s young creators to express themselves through music, dance, biking, art, graffiti, and AI-driven content. The platform design is such that it helps participants create, share, and showcase their talent with the support of creation tools.
The participation flow is simple. Creators visit the Pulsar Underground website, select their category, and post their creation on Instagram using the #PulsarUnderground hashtag while tagging the official company account.
Bajaj expects more than 5,000 creators to participate in this six-week-long challenge. Participants will be competing across six categories that match their strengths. The AI tools embedded within the platform are meant to simplify the creative process to assist new creators in producing professional-quality content.
Top performers here can win a Pulsar NS200 or the new NS400Z, limited-edition Pulsar gear, Amazon vouchers, and even a virtual internship with the Pulsar content team. Select creators will also feature on Pulsar’s social media pages with other popular Indian influencers.
