Hero Motocorp is now associated with Sunburn, one of Asia’s largest music festivals. The motorcycle manufacturer plans to connect with the youth of India by partnering for the seventh season of Sunburn Festival starting December 27-29.
This year’s Sunburn festival at Goa will be kick-started with the Hero Motocorp TVC. Music aficionados will be able to get a closer feel of the brand at ground level with the Hero impulse being kept at display there. They can make the experience memorable through a custom photo shoot on the Hero Impulse as well.