Chetak, Husqvana, KTM to be sold through same showrooms

- Bajaj to sell Chetak, Husqvarna from KTM showrooms 

- Will have dedicate space for each brands 

Bajaj has decided to sell three of its premium brands – Chetak, Husqvarna and KTM, through one showroom.  

The Pune-based manufacturer will sell the newly launched Chetak and Husqvarna two-wheelers from KTM showroom. This strategy is being used throughout the country. According to one of the top honchos of the company, all the current KTM dealers will accommodate the two new brands in the same showroom space. A few dealers will move into new bigger showrooms due to lack of showroom space in the current setup. 

The company believes that this approach will help the company gain more sales and also help them in creative new brand recall. The Indian customers will have a better shopping experience, and there are chances of a family walking out of the showroom with more than one two-wheeler.  

We believe this is a good approach as the buyers has an option to choose from more than one brand. However, the three brands will never have a unique and different identity due to this sales approach.