Benelli Imperiale 400 off to a great start; receives over 4000 bookings

02 December 2019, 12:07 PM Pratheek Kunder
Benelli Imperiale 400 off to a great start; receives over 4000 bookings

- Imperiale 400 receives over 4000 bookings 

- Priced at 1.69 lakhs (ex-showroom) 

- Goes up against the Classic 350 

Benelli India has received over 4000 bookings for its most affordable bike, the Imperiale 400. This has given a big sales boost for the company. 

According to a company official, the motorcycle got good response since the announcement of bookings on 27th September. But there was a drastic increase in showroom footfalls and online bookings once the prices were revealed.  The deliveries for the Imperiable 400 have begun across all Benelli showrooms.  

The Imperiale 400 follows a classic-vintage styling with chrome highlights and blacked-out components. It features a round headlamp, teardrop-shaped fuel tank with grips, twin-pod meters, two-piece seats and spoke wheels. Benelli is offering the Imperiale 400 with the choice of three colour shades- red, silver and black. The motorcycle is powered by a 373cc single-cylinder air-cooled unit that churns out 19bhp of max power and 28Nm of peak torque and comes mated to a five-speed gearbox. 

The Imperiale 400 goes against the segment leader, the Royal Enfield Classic 350. While this Bennelli won’t be able to get as much sales at the Classic 350, but the Classic owners now have an option in the segment.   

Benelli Imperiale 400

Benelli Imperiale 400

  • Displacement374 cc
  • Max Power(bhp)20.7 bhp
  • Kerb Weight205 kg
  • ;

Ex-showroom, Mumbai

 1,69,000

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