TVS Motor Company is planning to launch three new products in 2013 and this will comprise a motorcycle in the executive segment and two automatic scooters. The company is also planning to bring back the “Victor” brand via an upcoming motorcycle.
The new Victor motorcycle will be positioned between 100 and 110cc segment where majority of the motorcycle market share lies. This motorcycle is expected to have the best in class acceleration and fuel economy.
The company is also planning to launch India’s first electric scooter called the Qube. This scooter was showcased at the 2012 Delhi Auto expo. The Qube will feature two source of power, a 100cc four-stroke engine and an electric hub motor. The hybrid system charges the battery when the brakes are applied. This way the energy is used very efficiently. The rider will have an option to choose from various modes depending on the requirement. The second scooter will be powered by a 125cc engine and will compete with scooter like Mahindra Duro and Suzuki Access.
No dates have been specified for these products but we expect the company will launch the Victor motorcycle first to capture the growing 100-110cc segment.