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Mahindra introduces yellow paint scheme on the Mojo

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Pratheek Kunder

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Mahindra introduces yellow paint scheme on the Mojo

Mahindra Two Wheelers has introduced a yellow paint scheme on its flagship model – the Mojo. The sunburst yellow colour option was first showcased at the 2016 Auto Expo.

The Mojo will now be available in four colours– black, white, red-white and sunburst yellow. One of the reasons a manufacturer doesn’t launch all the colours at the same time is to keep its supply chain efficient. Introducing new colours at a later stage also adds a little excitement to the line-up. 

Mahindra launched the Mojo Tourer edition at the end of September. This model gets saddle bags, a tank bag, and a tail pannier mount. Mahindra claims that the Mojo has been a success for them due to which it will start focusing only on the premium motorcycle segment. The other reason that prompted them to do this is the disappointing sales of the Centuro and the Gusto.

Interestingly, the Mojo has been seeing some good traffic on BikeWale from Tier 2 and Tier 3 cities in the last couple of months. This has been possible because of the brand value of Mahindra in rural areas. However, the lack of showrooms and service centres in such cities isn’t adding sales for the company. Mahindra is planning to launch more versions of the Mojo in the future. 

Find out the on road price of the Mahindra Mojo in your city here.  

Mahindra Mojo XT300 Gallery

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