India Yamaha Motor Pvt. Ltd. announced 22 per cent growth in domestic sales (including Nepal) in August 2016, selling 74,868 units as against 61,440 units sold last August.
The company continues to maintain an upward trend in sales with the addition of the newly-launched disc brake variant of the Cygnus Alpha scooter and the new Cygnus Ray-ZR. Yamaha’s increasing focus on expanding to tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The major breakthrough in sale numbers is the result of Yamaha’s continuous dedication to develop its products by exploring widely held customer choices. The vantage through strategic approach of customer centric activities and network development has contributed to the strong momentum.Yamaha received fantastic response from the market for its impeccable line up of scooters like Yamaha Fascino, Cygnus Alpha (disc brake) and newly introduced Cygnus Ray-ZR.”
The Fascino and FZ are steady sellers for Yamaha averaging around 18,000 units every month. The Yamaha Ray models also averaging at about 14,000 units per month. Models like the SZ and the recently launched Saluto are slow sellers averaging around 2,000 to 4,000 units every month.
